Paper cut-outs of a Swedish and a Korean woman side by side, with Muby Boost and Moist in front
★★★★★4.99

Protector of barriers.

Korean
barrier science.Nordic simplicity.

Two products, formulated by a top Korean lab for the European climate. Forty seconds, twice a day.

Meet the actives
Free shippingKlarna14-day returnsMade in Korea100% cruelty-free
Essential Duo679 kr · save 119 kr

How to
get started.

Most popularEssential Duo

Essential Duo

★★★★★ 11 reviews

Renew and defend

Serum and cream, 119 kr less than apart. Forty seconds, twice a day.

679 kr798 kr
Step 1Essential Boost

Essential Boost

★★★★★ 31 reviews

Renew · smooth · glow

Serum · 30 ml. PDRN and nine peptides. Two to three drops on damp skin.

399 kr
Step 2Essential Moist

Essential Moist

★★★★★ 35 reviews

Protect · calm · strengthen

Cream · 70 ml. Ectoin, ceramide NP, postbiotic ferment. One fingertip.

399 kr
Granite peaks of Seoraksan rising out of morning mist

MUBY 무비

Korean,
beyond the label.

Seoraksan, Korea

K-beauty is more than where a product is manufactured. MUBY is rooted in Korean culture. Developed in Seoul. Simplified for real life.

01
Korean-founded

Founded from inside Korean culture, not from the outside looking in. That perspective shapes how we think about skin, formulas and everyday skincare.

02
Developed and made in Korea

Created in Seoul with Korean formulators, dermatologists and leading labs at the centre of today's skincare innovation.

03
Rooted in the Korean approach to skin

Hydration, prevention, barrier health and consistency. Care for the condition of your skin today, so it stays stronger over time.

04
The best of K-beauty, simplified

K-beauty can be overwhelming. We cut through the endless products, ingredients and trends to bring you the science-backed innovations that actually deserve a place in your routine.

Meet the actives

Loved by our customers.Real people. Like you.

Ingredient data

Proof, not promises.

53.3%improvement in skin texture, measured after 8 weeks9-peptide complex
30%more hydration in the skin, measured 1 hour after usePostbiotic ferment
27.8%faster skin-barrier repair activityHayan PDRN complex

Most people notice the first change around week two.

Your words.Your photos.

★★★★★4.99
Verified buyer · Duo
★★★★★

"This combo is all I need. It rebuilt the barrier I had wrecked with too many products, acids and peels. Now I finally have the glow I wanted."

Ines
Verified buyer · Boost
★★★★★

"I used Korean skincare for years. These two give me the same feeling as the ten products I used before."

Cecilia
Verified buyer · Moist
★★★★★

"I noticed a difference from day one. Smoother, more hydrated, healthier. Nourishing without being heavy."

Elin
Verified buyer · Duo
★★★★★

"After one week my skin is softer, more elastic and more even. Finally skincare that keeps what it promises."

Susanne
Verified buyer · Boost
★★★★★

"Light, sinks in fast, never sticky. My skin is less dry and after a few weeks some fine lines are smaller."

Jesper
Verified buyer · Moist
★★★★★

"From quite red to an even tone and glowing skin. An absolute favourite cream."

Anonymous
Verified buyer · Duo
★★★★★

"Just ordered my third round of the Duo. This is the future of skincare."

James D.
Verified buyer · Moist
★★★★★

"A lot of moisture, soft and smooth right after. A nice glow without feeling greasy, and it works under makeup almost like a primer."

MB
Verified buyer · Boost
★★★★★

"Sinks in without feeling sticky. Noticeably softer and more hydrated by morning. My dry patches have calmed down."

Susanna
Verified buyer · Boost
★★★★★

"Exactly three weeks in and there is already a difference. Above all you can feel it, and that matters most."

Linda
Verified buyer · Moist
★★★★★

"Deeply impressed with the texture and how quickly my skin realised it is now treated with high-level skincare."

Thibaud
Verified buyer · Boost
★★★★★

"After a couple of weeks my skin felt softer and more hydrated. Fine lines reduced and a lovely glow. Fantastic for mature skin."

Anonymous
Reviews translated from Swedish where needed

Meet your
heroes.

What's in our products.

Fine strands of vegan plant DNA spooled on a glass rod from a beaker
27.8%faster skin-barrier repair activity

The newest hero on the block.

PDRN is purified DNA fragments, developed to heal wounds and adopted by Seoul dermatologists for skin renewal. It feeds your cells the building blocks they use to repair and switches on the A2A receptor that calms inflammation. Most brands outside Korea have never formulated with it.

Did you know? In Seoul clinics, PDRN goes in with a needle. Muby puts it where your barrier lives, in both products, every morning and every night. Simple. Effective. Injection-free.

BoostMoist
Nine droplets on glass, one sapphire blue for copper peptide
53.3%improvement in skin texture after 8 weeks

Nine peptides. Including the copper one.

Peptides are the signals that tell skin to make collagen and elastin. One peptide sends one message. Muby's complex sends nine, including GHK-Cu, the copper peptide with fifty years of research behind it. The result in testing: skin structure improved by half in eight weeks. Most serums carry one or two peptides, if any.

Boost
A mound of white adenosine crystals with a lab spatula
0.04%the full MFDS functional dose

A government credential. Not a marketing claim.

In Korea, a product cannot say "anti-wrinkle" unless it carries an ingredient the MFDS has approved at a set level. Adenosine is one of three that qualify, and 0.04% is the dose. Muby carries the full dose in both products. It raises the energy your cells use to repair, and it works alongside every other active. Almost no European brand can make this claim.

BoostMoist
Pink halophile salt crystals from a salt lake with a single water droplet
Shieldcold · wind · dry air · pollution · UV

Borrowed from bacteria that survive salt lakes and deserts.

Ectoin is an extremolyte: the molecule microbes make to survive drought, salt and UV. On skin it builds a water shell around every cell, cuts water loss and lowers the inflammatory signal that cold, wind and pollution trigger. In trials it improved dryness, roughness and irritation in stressed skin. The rest offer hydration. Ectoin offers defence.

Moist
An onggi jar of fermented rice with rice, soybeans, barley, Korean pear and pomegranate
30%more skin hydration, 1 hour after use

Fermented, not extracted. The Korean way.

Fermentation breaks botanicals down into smaller molecules skin can actually use, and creates new ones along the way. Rice ferment in the serum for glow and an even tone, the same tradition behind the most famous essences in K-beauty. Pear, pomegranate, soybean and barley ferments in the cream: 30% more hydration within the hour. Raw extracts do not do this.

BoostMoist
White niacinamide crystals flowing into a cream swirl beside a drop of panthenol
+67%ceramide synthesis, documented

The most proven active in skincare. Teaching skin to make its own barrier.

Niacinamide does not add ceramides. It makes your skin produce them, up to 67% more in published research, along with the fatty acids and cholesterol a barrier is built from. It evens tone, calms redness and pairs with everything. Muby runs it with ceramide NP and panthenol in both products, so the barrier gets built and topped up at the same time.

BoostMoist
Green tea terraces in morning mist, Boseong, Korea

MUBY 무비

Barrier Land.

Boseong, Korea

Why Muby.

Muby Essential Boost and Essential Moist
Muby
A typical routine of unbranded bottles and jars
A typical
routine
  • ✓PDRN in both products–
  • ✓9 peptides, incl. copper–
  • ✓Adenosine at a functional dose–
  • ✓Ceramides and ectoin for the barrier–
  • ✓Two products. The job of ten.–
  • ✓Fragrance-free and vegan–
  • ✓Made in Korea–
How to get started

Recommended
by skin experts.

A dermatologist and an esthetician. Two different practices, one shared view: look after the barrier, keep it simple, keep at it.

Dr. Julius Jon
Dr. Julius JonDermatologist
"Before you treat the symptoms, help your skin work the way it should."
Nina Nilsdotter
Nina NilsdotterEsthetician
"A simple routine you stick to almost always beats doing too much."

First order

Pick a face.One of them is hiding 10%.

Tap a face to flip it.

  • 14-day returns, no questions. Opened is fine.
  • Free shipping, 1 to 3 days.
  • Pay later with Klarna.
  • Vegan and 100% cruelty-free.

Myth or Muby?

Tap a card to find out

0 of 5
You know more than most. Here's 10%.

10% off your first order. Put in your email and we will email you your discount code.

We promise to only send you the best skincare updates and great promotions. Unsubscribe anytime.

Mini game · first-order reward

Barrier Invaders.Save the barrier.

Play the game, defeat the Barrier Invaders and get our highest first-order discount ever.

  • Dry air
  • Redness
  • Pollution
  • Cold wind

← → move · Space shootsDrag to move · hold to shoot

BARRIER INVADERS

The monsters are coming for your skin barrier.

The questions
everyone has.

Zero-risk first order

Try the routine for two weeks. If it is not for you, send it back within 14 days.

Will it sting? My skin reacts to everything.

Nothing in either product exfoliates or peels. No acids, no retinoids, no fragrance. Postbiotic ferments and panthenol calm on contact.

Will a rich cream break me out?

Moist is non-comedogenic, fragrance-free and built on skin-identical lipids rather than heavy oils. Acne-prone skin uses half a fingertip.

Is two products really enough?

For barrier repair, hydration, firmness and tone: yes. Keep a gentle cleanser and an SPF; neither needs to be complicated.

How long until I see something?

Hydration within the hour. Most people notice the first change around week two. Texture from eight weeks, which is what the 9-peptide complex is documented to do.

Do I still need SPF?

We don't make one yet. Use it anyway. SPF is cool.

What if it doesn't suit me?

14-day returns, no questions asked.